A Strategic Analysis Of Koshy's Bangalore
By: Akshat, Ishaan, Mishika, Param, Pulkit, Shreya, Viren and Zahrah
A bakery morphed into a café-store that became the first air-conditioned restaurant in South India
Vision :
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To maintain the pre-existing culture and make sure that the customers get what they desire. Koshys work on the principle of symbiosis that is to give and take.
Mission :
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To maintain the same policies that have been followed since years but targeting tourists and the next generation more about Koshys and the culture.
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We want it to stay the same but adapting on the new trends
39, St Mark’s Rd, Shanthala Nagar.
• Current Owner: Prem and Matthew Koshy, third generation of the Koshy lineage.
• One major assumption: might only have old people coming in.
• The reality: the assumption was not entirely wrong. A good percent of the population there are people in their mid 60’s. They are people who have been coming to Koshy’s since the time they were in school, with their friends. The tradition of coming to Koshys has been passed on from generations in some families.
• Koshy’s, through customers lens: There used to be a time when the place would have long waiting hours and even then, the people wouldn't rush to vacate the table fast or anything. The crowd eventually reduced, when people were allowed to smoke inside the premises. This changed over time, and after having banned smoking, the number of people coming in, increased for a short duration.
• Covid affected the business pretty badly and now the numbers have overall reduced and are pretty much stabilized there.
The AC section at Koshy’s is a different world in itself. It opens only at 2.00 in the afternoon. Considering that the place was upgraded to have an AC section in it, in 1962, the place is just majestic and royal in its own way. It has the feels of a 5 star restaurant, but the vintage kind.
Age Demographics:
According to Matthew Koshy himself,
“If you notice the crowd outside, you will see more white and grey head than black; and even the few black-haired customers you see, you’ll find 50-year-old men trying to hold their youthful charms with hair dyes.”
Ambience & Observations
• The place has paintings and images of old Bangalore all around them. These add a very aesthetic touch to the place and the windows in the place, open out to the main road which look at current day Bangalore. The way people sit there, it almost feels as though they have seen Bangalore change over the years through the window.
• It has big wooden pillars that run from the floor to the ceiling, which we feel can be put to better use other than as just separators.
• The lights are white and very dim, the paintings were falling out a little.
• There is no music in the place and they have lots of certificates on one wall. Their ceiling is pretty high and they have:
-15 sets of 4 chairs
-10 sets of 6 chairs
-7 sets of 3 chairs
• The tiles remind you of home and are very warm in color, the ac room has a whole 90s vibe to it.
• The waiters there have been working there for a long time (they are all at least mid 40’s in age).
Their uniform is an all-white outfit, with their name tags on them.
Competitive Analysis
Swot Analysis
Brand Identity Prism
Pestle Analysis
Pestle Analysis
Value Proposition Map
GDPB Map
Brand Customer Touch Points
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Stakeholder Map
Potential Strategic Developments
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Have several course meals offers ( once a month)
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Sunday Brunches
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Social Media and Online Presence (Instagram, facebook and website)
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Valet parking options - probably use the remaining of the space of the church land as parking space
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Shift in target audience (25-and plus)
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Bring back music.
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Posters on Church Streets
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Banners
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Hoardings
Posters
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Possible Location For the Posters
Hoardings
Location: Airport Roads
Instagram Page
